Get unlimited healthy, great-tasting, pure water effortlessly for less per day than a can of fizzy drink or bottle of water
Enjoy the UK’s most comprehensive home water solution
What you get from our smart Home Water Systems and inclusive service
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Unlimited Pure Water
Mains connected means unlimited pure water never runs out or requires refilling -
Instant Chilled Or Boiling
Instant chilled and boiling pure water, all at the touch of a button from one device -
World-leading Purification
Triple filtration technology, bacteria-killing UV treatment, microplastic elimination -
Scale-free clean taste
No matter how hard your water scale prevention technology means water with a crisp, clean taste -
Healthy Minerals
Unique technology retains Calcium, Magnesium and Potassium, which are essential for your health -
Smart Technology
Features child lock, autofill function, suitable for pots, jugs and bottles, sleep and energy save modes -
Guaranteed Pure Water
Hassle-free service that guarantees you constant, pure water 365 days a year
Over 4000 people rate us excellent on Trustpilot
Virgin Pure gives you the clean taste of mineral water and the convenience of an integrated tap at a fraction of the cost
Why thousands of homes every day are choosing Virgin Pure
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Health Benefits
85% of Virgin Pure customers drink more healthy mineral-rich water and fewer sugary drinks -
Less Waste
A family of 4 switching from bottled water on average saves 200 single-use plastic bottles per year -
Save Money
Unlimited pure water for equal to 90p per day. Compared to bottled water, a family of 4 saves over £700 within 18 months -
Cheaper Bills
In testing, the Virgin Pure used 36% less energy than a kettle to fill 4 cups of boiling water over a day -
Convenience
Enjoy instant pure water boiling and chilled from one system at the touch of a button with no refilling, running out or waiting -
Well-being
Peace of mind knowing that thanks to our advanced filtration and purification, your family only drinks clean, healthy water no matter what
With a Virgin Pure subscription, you get guaranteed constant, clean, and healthy water, from just 90p per day
How our subscriptions work
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Installation and Trial Period
Within 10 days of ordering, we install your new system directly to your mains water and give you a 30-day trial period with complimentary returns and a guaranteed full refund if you change your mind.
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Complete Care
Enjoy peace of mind as we automatically deliver essentials such as replacement filters and UV lamps. Benefit from unlimited warranty and support, and rest assured, knowing we'll reinstall your system at no additional charge if you move.
Simple and Convenient
Experience simplicity with everything covered by one easy and affordable monthly payment, equal to as little as 90p per day
How we fit the Smart Home Water System in your home without you lifting a finger
On average, our installations are completed in under 7 days of placing your order and only take 40 minutes. Pick a convenient date when ordering and we take care of everything.
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Choose a location
Our technician will help locate the ideal location for your system. It should be within 12 meters of water mains, typically near a dishwasher or sink, and 2 meters of a power outlet.
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Mains water connection
Your system will be connected to the water supply without impacting other plumbing and with all pipework discreetly hidden. As trained plumbers, our technicians can fit our systems in almost any kitchen.
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Constant Supply
Your home’s water pressure ensures a continuous flow, keeping the water system consistently filled and ready at the perfect temperature.
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System personalisation
Our technician will fine-tune your system to your preferences, including temperature settings, auto-fill levels, child locks, and enabling energysaving and sleep modes.
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Rental Friendly
If you rent, we recommend that you have permission, as we may make a small pencil-sized (6mm) hole to access the water supply. However, we will colour-match and fill the hole when you are done.
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Re-installs if you move
Our subscriptions include all house moves. Contact us, and we'll assist you in safely disconnecting, moving, and reinstalling your system at your new property, all at no extra cost.
We do not believe you should compromise on the water you drink
How we transform your water into pure, clean, healthy hydration
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Removes Impurities In Tap Water
Our world-leading filtration removes 99% of the impurities found in tap water such as Chlorine, Lead and Mercury -
Retains Minerals Most Filters Remove
Unlike reverse osmosis, our system retains healthy minerals such as Calcium, Potassium and Magnesium -
Kills Bacteria Often Found In Filter Jugs
Our UV technology kills bacteria and parasites that breed in water when it is left standing -
Unlike Bottled Water, No Microplastics
Microplastics removed through advanced nanofiltration technology and a stainless-steel tank -
No Need For Scaley Kettles
Nobody likes white flakes in their tea. Our system prevents the formation of scale no matter how hard your water
See what customers are saying about Virgin Pure
Filtered water is a priority for our family's well-being
In 2020 we became worried about the level of chemicals in tap water, so we changed. I feel so much better using this with my family, knowing the filtration provides them with cleaner water than they would get from the tap.
- Mya, London
Three years later we are drinking more water than ever
We joined Virgin Pure as we wanted to drink more water as a family. It’s safe to say we did this; we’ve virtually stopped buying any other drinks and drink water all day long.
- Raheem, Birmingham
I'm drinking more water, no fizzy drinks and feeling healthier than ever
Having a machine like this is great because I know I'm getting the best water for my body, and as it tastes so good, I drink more water than I ever have before, and I very quickly noticed the difference in how I felt.
- Jemima, Leeds
We used to buy 20 bottles of water a week. Not anymore!
It’s great to know that with Virgin Pure, we’ve virtually stopped buying bottled water. Switching has significantly lowered our environmental footprint.
Coralie, London
Filtered water is a priority for our family's well-being
In 2020 we became worried about the level of chemicals in tap water, so we changed. I feel so much better using this with my family, knowing the filtration provides them with cleaner water than they would get from the tap.
- Mya, London
Three years later we are drinking more water than ever
We joined Virgin Pure as we wanted to drink more water as a family. It’s safe to say we did this; we’ve virtually stopped buying any other drinks and drink water all day long.
- Raheem, Birmingham
I'm drinking more water, no fizzy drinks and feeling healthier than ever
Having a machine like this is great because I know I'm getting the best water for my body, and as it tastes so good, I drink more water than I ever have before, and I very quickly noticed the difference in how I felt.
- Jemima, Leeds
We used to buy 20 bottles of water a week. Not anymore!
It’s great to know that with Virgin Pure, we’ve virtually stopped buying bottled water. Switching has significantly lowered our environmental footprint.
Coralie, London
All it takes is a couple of minutes a year to keep your water pure
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Change the Filter every 6 months and the UV Lamp every 12 months.
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Change the Filter every 6 months and the UV Lamp every 12 months.
Filters and UV Lamps pop in and out. No special knowledge or tools are required, and our website has handy how-to videos. Our inclusive subscription plans ensure that replacement parts are delivered to your doorstep when you need them.
See Virgin Pure In Action
Bring Patented World-Leading Pure Water Technology To Your Home
Explore our Smart Home Water Systems
Home Water System
From 90p per day
- ✓ Black
- ✓ Silver
- ✓ Cream
- ✓ Hot
- ✓ Chilled
- ✓ Ambient
Home Water System II
From 99p per day
- ✓ Black
- ✓ White
- ✓ Grey
- ✓ Hot
- ✓ Chilled
- ✓ Ambient
- ✓ 15% Smaller
- ✓ More Powerful
- ✓ Enhanced Filtration
FAQ's
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What is the energy efficiency of a Virgin Pure Home Water System?
When comparing the energy consumption of our Home Water System to that of a coffee maker and kettle for a single cup of hot water, here are the results:
- Home Water System: 0.07 kWh per cup
- Electric kettle: 0.11 kWh per cup
- Single-serve coffee maker: 0.26 kWh per cup
In trials, the Home Water System II consumed only 0.67 kWh daily, translating to approximately 4p /day in energy costs.
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What is the size of the Virgin Pure Home Water System?
Our system is designed to seamlessly fit onto any countertop, regardless of your kitchen's size or layout.
- Width: 27cm
- Length: 36cm
- Height: 37cm
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What is the capacity of the Virgin Pure Home Water System?
Chilled:
- 2 litres per minute, which is more than a large bottle of water from the supermarket.
- With auto-replenishment and chilling, it can provide up to 40 glasses per hour.
Hot:
- 1.3 litres per minute
- With auto-replenishment and reheating, it can deliver up to 80 cups per hour
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Is a Virgin Pure Home Water System safe for children to use?
Absolutely! Our system includes a secure child lock feature. Children can only dispense cold water; your engineer can set this up for you. To access hot water with the child lock on, hold both hot and cold buttons simultaneously for at least two seconds.
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Can a Virgin Pure Home Water System fill pots, pans, jugs and bottles?
Yes, our removable drip trays and boiling, ambient and chilled water functions mean you can use the water system to fill just about anything in the kitchen.
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Can you install in a rented property?
We are happy to install a Virgin Pure Water System in any property. However, if you live in a rental property we advise you to get permission from the owner before we install. Sometimes we will have to drill a small hole (only about 6mm) through your countertop to reach the water supply.
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What happens if I move to a new house?
We cover all house moves with our subscriptions. Simply contact us, and we'll guide you through safely disconnecting, moving, and reinstalling the system at your new property at no extra cost